CompeteIQ: Competitive Intelligence Platform

CompeteIQ ‘s Competitive intelligence Software as a Service (SaaS) offering, combines over 10 years of customer feedback with more than 30 years’ collective practitioner experience to bring you the Competitive Intelligence Platform.

What is It?

Tech blogger Jonathan Clarks states that it is much more important to think of a platform as a business framework.

Meaning a framework that allows multiple business models to be built and supported. Amazon is an online retail framework. Facebook is a social media framework. Apple iTunes is an online micro payment framework etc.

Why a Competitive Intelligence Platform is a ‘must’ for modern CI teams.

A Competitive Intelligence Platform must provide a business framework that supports multiple business models. 

From a single platform, analysts must be able to provide separate intelligence product sets for each of sales, marketing, product management, and executives. A great system will integrate with other enterprise class solutions such as Salesforce.com and Microsoft Active Directory in support of IT best practices and policies. In addition, it will deliver value autonomously, in multiple areas, to greatly increase the productivity of the user or team.

What a platform is not

• A news dashboard or application.
• A software application that supports only a single company’s professional services.
• A discovery system that requires manual categorization, limiting the productivity gains of the user or the team.

With the new CompeteIQ we believe we have achieved something that may be an intelligence industry-first: A Competitive Intelligence Enterprise Platform.