January 2023 CompeteIQ Release is out! Salesforce1, Competitive News Narrow-casting, and Product Landscapes are now available.
Good Morning CompeteIQ Administrators,
In January CompeteIQ’s feature velocity continued to accelerate.
In Summary – Salesforce Mobile is now supported, Competitive Newsletters can now be narrow-cast, the Competitive Landscape module now supports Competitive Product visualizations, and continued advances in our AI/NLP suite improves data classification accuracy & relevancy across Competitive Trends, Win/Loss, Competitor News, Events and Social Media Posts.
CI’s most advanced support for Salesforce.com gets a boost!
Users live on their phones even in the enterprise. Even so they don’t want a separate app for Competitive Intelligence, or anything for that matter. CompeteIQ gets it and has improved your ability to reach of your CompeteIQ customers with support for the Salesforce1 Mobile App. This means that users can both learn about the competition but also contribute intelligence right from their phone. Its easier and faster for them, and encourages utilization.
Additionally, the Salesforce desktop integration also has added competitor profiles. Competitive Profiles is what most CI applications call ‘Battle Cards” but the CompeteIQ system supports both Battle Cards and Profiles; the former being dynamically and intelligently comparative.
Newsletters can now be narrow cast!
Newsletters are always the foundation of Competitive Intelligence programs. They serve many different customer-groups for different reasons. CompeteIQ has released new capabilities that enable you to create more topic-specific Newsletters for different target-audiences more easily. Articles, Events, Social Media posts and more can be included for Sales Users, but perhaps not for your Engineering group. This helps you support more groups with more granularity and create more satisfaction.
Competitive Product Landscape Visualizations
All CI practitioners know that if you can’t talk about ‘products’ or ‘solutions’, you aren’t really doing much. Competitive data at the company level only doesn’t hit. Competition takes place at the product level. CompeteIQ has always supported data down to the product or offer level, but now we enable you to better visualize your competitive data by introducing the Competitive Landscape for Products/Solutions.
Finally, January saw CompeteIQ introduce a variety of other advances around role-based data access rights and AI/NLP data classification improvements.
If you have any questions, please let me know.
Ed