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Competitive Intelligence Impact: AI Analysis of News from Dreamforce 2023

By Ed Allison | September 14, 2023

CompeteIQ relies on AI. It is changing the face of not only Competitive Intelligence (CI) but all enterprise applications. As we monitor the topic and developments across the CI industry, we would like to share our thoughts about one of the largest trade shows in the enterprise application market: Dreamforce 2023 taking place in San Francisco.

In the coming days, I’ll be sharing more thoughts on each one of these points on how CompeteIQ is addressing each of these for example with our module: CIQ&A. Before we do that however, I’d like to share our findings from our own CompeteIQ system with you. If you have any questions please feel comfortable reaching out to me on Linkedin or at ed@competeIQ.io.

1. Trust and Ethics in Artificial Intelligence (AI):

  • Significance: The realm of Artificial Intelligence is buzzing with discussions on ethical handling and trustworthiness, particularly regarding AI “hallucinations”.
  • Key Developments:
    • Marc Benioff criticizes other AI vendors, underscoring the need for trust in Artificial Intelligence [Source: CRN Australia].
    • Sam Altman’s commentary on the potential value in hallucinations brings an added layer to the ethics in Artificial Intelligence [Source: Diginomica].
    • Gov. Gavin Newsom’s AI conversation hints at the societal importance of trust and ethics [Source: NBC Bay Area].
  • Impact on Competitive Intelligence: In the world of Competitive Intelligence and competitive intelligence tools, an emphasis on ethics and trust in AI will redefine how analysts evaluate and rank AI vendors, placing ethical standards alongside technological prowess. Competitive Intelligence analysts simply cannot interact with systems they do not trust or that may put them in the jeopardy. We’ve all heard about the lawyer that faced discipline for letting ChatGPT write his legal briefs, right?

2. Hallucinations in Artificial Intelligence: A Dual-edged Sword:

  • Significance: The Artificial Intelligence industry is undergoing a paradigm shift, viewing AI hallucinations not just as challenges but potential assets.
  • Key Developments:
    • OpenAI’s Sam Altman discusses the unforeseen value in Artificial Intelligence hallucinations [Source: Diginomica].
    • Benioff’s remarks further spotlight the growing conversation around hallucinations in Artificial Intelligence [Source: CRN Australia].
    • The upgrades in Salesforce‘s Einstein 1 AI could be tapping into the potential of AI hallucinations [Source: Tech Monitor].
  • Impact on Competitive Intelligence: For the Competitive Intelligence Analyst, hallucinations have the potential to sink your career. In fact, we may need to become experts specifically in AI hallucinations. But, if they can provide benefit, we have to remain open to that as well. So, where does that leave us? Competitive Intelligence analysts must now adopt a multifaceted perspective on AI capabilities. This approach will refine their analysis of market trends and competitor advantages within Artificial Intelligence.

3. Advancements in Artificial Intelligence Solutions for Business:

  • Significance: Artificial Intelligence continues its march, crafting solutions engineered to resolve specific business problems.
  • Key Developments:
    • Salesforce’s AI upgrades display a commitment to enhancing Artificial Intelligence for businesses [Source: Tech Monitor].
    • StoreConnect’s initiatives are emblematic of AI’s growing role in devising business-specific solutions [Source: Benzinga].
    • Discussions at Dreamforce 2023, especially with figures like Altman, point towards the evolving landscape of Artificial Intelligence in business [Source: Diginomica].
  • Impact on Competitive Intelligence: I predict that AI is going to go far beyond chat. In fact, chat may seem like a burdensome feature in the future. In fact, we will look for content to simply be written, before we get to that analysis or perhaps for an agent to be ‘looking over our shoulder’ and making recommendations for action and not just answering questions. So, for Competitive Intelligence analysts, the swift progression of Artificial Intelligence technologies mandates an ever-evolving analytical toolkit. Adapting to these AI shifts is fundamental for providing actionable business insights.

Conclusion: Dreamforce 2023 is charting the course for the future of Artificial Intelligence. For those in the Competitive Intelligence sector, these revelations are not just markers of the current state of AI, but also beacons for upcoming trends. Staying attuned to these discussions is paramount for successful Competitive Intelligence strategies in the AI sphere.

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