CompeteIQ

Importance of Rapid Response Processes

By Ed Allison | April 9, 2020

The Importance of Rapid Response Processes is tackling CI through a series of levels addresses the “problems” of scalability. There usually has to be more scaling in CI because there are ever expanding products and services being offered to ever expanding customer needs. One of the primary elements that should be tackled is how to…

Competitive Selling. The art of comparison.

By Ed Allison | March 10, 2020

It’s a common scenario: a salesperson is making a pitch to a potential customer. The customer has heard all about why this product is the greatest thing around and how it will solve all of her company’s problems. The salesperson sits back, thinking that he has just closed the deal. But what is going on…

The Difference Between Positioning and Competitive Positioning

By Edward Allison | July 23, 2019

And where do our positioning and competitiveness come from? If you’ve worked in marketing or sales teams you’ve probably been asked to participate in positioning discussion sessions or messaging workshops. And sometimes people tie in competitiveness to that set of techniques. So where do our positioning and competitiveness come from? Positioning comes largely from Michael Porter…