Competitive Intelligence
What is Competitive Intelligence?
Here’s how you can use CI to close doors on the competition. What’s the first thing you do before trying out a new restaurant? Or before booking a holiday? Or (let’s go bigger), buying a new house? If you’re like most of us, you probably do a bit of research. In a recent webinar, MarketMuse…
Read MoreSales Teams Should Power Competitive Intelligence
With sales teams on the front lines, they should be empowered to gather competitive intelligence. It’s easy to see how salespeople can benefit from having useful competitive intelligence (CI). What is not commonly recognized, though, is that CI teams are also more effective when they are closely allied with their sales teams. For instance, salespeople…
Read MoreHow to Design and Measure Battle Cards that Work
Battle cards are one of those competitive intelligence tools that once you start using them, you won’t do without them again. Key takeouts: A battle card system that is designed correctly and continuously measured and optimised can and should be your secret weapon in any competitive sales situation. Effective battle card design is all about…
Read MoreSales Enablement with Competitive Intelligence
While there is no one-size-fits-all approach for what constitutes competitive intelligence, here’s a good place to start. In our combined years of working in the CI field, we’ve found that analysts were spending a lot of time responding to sales teams who needed “critical” help to win competitive sales deals. If you are a CI…
Read More4 Ways to Improve Competitive Sales and Win Rates
With the ever-increasing rise of competitors facing companies today, every sales deal is a competitive sales engagement. Key takeouts: Prepare your sales teams for any competitive engagement by makng the information they need to stand out readily available and consistent. Make it easy for your team by ensuring that the process of collecting, sharing and…
Read MoreWelcome: Compelligence is Now CompeteIQ
Welcome to CompeteIQ. Read about our updated competitive intelligence platform. New challenges, tougher competition and the need for trusted and timely competitive intelligence brings about a time to change. Today is a new day for our company, we have a new name, a new website, and we’re excited to announce what that means for you.…
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