Competitive Intelligence Services
We built the platform, now let us help you make the most of it.
Market and competitive analysis
Our company is made up of competitive analysts and sales experts. We each have decades of experience working with large and small organizations, analyzing many different types of markets and competitors.
We can provide you with a process that helps you make sense of your market and competitors, as well as sharpening your positioning.
We know that this can often be a challenging process, so we make it easy by doing the preparation and collecting surveys from your team to accelerate the consensus process.
Customer-centric qualitative interviews
Get compelling insights into your wins and losses and improve your win rate by working with our service team.
We conduct customer interviews every day and believe in the power of candid conversations with customers, providing transparency to your sales, marketing, and services selling approach.
We can help you understand your customer's journey, and how you can develop more powerful ways to take care of them.
Here is what our analysts can do for you:
- Lead 30-minute interviews with your customers
- Record the conversations so you can hear and learn
- Provide a systematic approach to assess the customer journey
- Summarize key learnings and action from the interviews
- Offer recommendations on how to strengthen your offer
Our approach to win/loss analysis examines how customers assess value, and if your differentiation shows up in the customer journey and selection process. We uncover their key concerns and how your sales team articulated your company's ability to deliver on your promise.
You’ll come out with clear next steps on what needs to happen to improve win rates.
Building a culture of competitive intelligence
With the CompeteIQ Competitive Maturity Model, you can examine your organization's CI progress and improve for lasting change.
What does the model do?
- Measures field engagement of your content
- Validates your content with ratings and user feedback
- Categorizes different audiences based on their role
- Finds out who is viewing what content to better tune to your audience
- Analyzes engagement on a geographic basis
- Identifies intensive users to seek their feedback
- Captures NPS measures on your performance
No organization has the same standards around competitive intelligence. We can help you get your program off the ground and establish a plan to make a lasting impact on your culture and market share.
How ICIMS uses CompeteIQ battle cards
“Our teams are up against new competitors all the time, CompeteIQ keeps them informed and up to date on who might pop up in a deal and how to respond. Sales love it, and I've got a system that I can use to measure how sales are using my content.”
- Head of Market Intelligence - ICIMS
Ready to win intelligently Test?
Take control of your company’s competitive maturity. Book some time with one of our CI experts to start winning intelligently.
Accreditations
