10 Steps to Starting a New CI Program
So, youʼve been put in charge of starting a new competitive intelligence program at your company? You will find that this can be a challenging yet rewarding task. The good news, however, is that it can be a reasonably straight forward project with a little up-front organization and planning.
This paper will show you the necessary steps needed to build an effective and scalable program.
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Competitive Intelligence for everyone
in your company
CI for sales
professionals
Predictive, personalized, and actionable
intelligence at your fingertips to keep you
ahead of your competition.
CI for product
marketing
Monitor, curate, and publish competitive intelligence analysis to help sales differentiate their product, anticipate objections and beat the competition.
CI for operations and
executives
Get global insights into winning and losing trends. Quantify competitive threats by product area, vertical market, and geography so you can act fast to win and keep bigger customers.
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